In today’s fast-paced selling environment, Tour Operators need websites that deliver a compelling online experience inspiring customers to buy. Websites must be content rich and reflect the very latest tour descriptions, prices and availability. Above all they must be fast and efficient.
Increasingly Tour Operators are developing multiple customer websites reflecting different brand images and even potentially selling the same product at different prices. They may be selling through password protected Travel Agent, partner or affiliate websites where commission payments and incentives must be incorporated.
Your technology provider will be key to the successful integration of your websites to your back office Reservation System - and this was one of the main drivers in the development of our Babel Web Service. It gives you the flexibility to develop a variety of sites with varying booking processes all using the same web service.
You can pull content (tour information etc), images, prices and availability directly from the Reservation System giving you a single point of data entry, - a change in your Reservation System will be immediately reflected on all of your websites.
You can store any amount of descriptive
information and images relating to your holidays in Tr@veller. This can also include information about destinations or date related events if you wish – essentially anything that will help inspire a customer to purchase your holiday. This
information and accompanying images can be pushed directly onto your website with new products or updated information appearing
immediately on your website. Your staff will only need to load information into one system saving you time and cutting down the potential for error.
Links to Tr@veller will provide real-time
availability so that your customers can see exactly what you can offer on the holiday dates they require. There are links to credit card validation companies so that you can allow real-time online bookings written directly to your database if you wish.
Pricing information can also be pulled from the Tr@veller Reservation System. Change a price in Tr@veller and the change will automatically be reflected on your website.
Online brochure requests can be written into Tr@veller’s customer database so that a record is created updating the customer history and appending the web source of enquiry. Labels or brochure letters are generated in a batch process.