Tr@cker has been developed to help create and target mailing lists to customer databases and to track and record any response received from them. Tr@cker is a mailing list and report generator, developed by Web Applications, that is designed to complement the Tr@veller product but may also be linked with any other third party products.
Tr@cker may be closely linked with Tr@veller, providing two way links and updates between the two systems. This enables the user to report on Tr@cker data from within the Tr@veller report generator. It may also be linked to other external sources for reporting.
The Tr@cker product enhances the ability of the user to extract useful data from Tr@veller, or any third party product, via the setting up of mailing list and reports. Tr@cker contains a range of search criteria that can be used when building a dataset. Costs may also be allocated to various mailing sources to enable users to calculate the return on investment.
The ‘Quick Report’ functionality within Tr@cker enables the user to analyse and output data either graphically or into MS Excel. Reports are dynamically created according to the user’s desired parameters.
The ‘Drilldown’ report functionality enables the user to see a graphical view of their data within the system. For multiple returns, only the top seven are returned and displayed on screen. The information is shown as both a percentage of the total (shown in the box above) and as an absolute value.
The user can continue to drill down or change their selection until they are happy with their representation of the data.